Introducing Valor™ LEX Series Electric Fireplaces

We have teamed with Charlton & Jenrick to offer the Valor™ LEX Series electric fireplaces to our valued dealer network. The LEX series will be the first electric fireplaces we have marketed under the Valor brand.

We are excited to offer the new LEX electric models with three uniquely sized linear electric fireplaces and actual Valor log sets that we know your customers will enjoy. On top of that, all three models let you convert from a 3-sided, to a corner, to a flat installation-right out of the box.

Valor™ LEX Series electric fireplaces make it easy to enjoy a realistic-looking fireplace for your customers. The 1500 watt heater creates a cozy place to warm up while the included remote control allows full control of the fireplace.

Stock and Availability

We have introductory inventory to sell in all warehouses, with more on the way. Demand for these products are high, supply will be limited through the next few months as we work on building up more inventory. Our plan is to have plenty of product, in all models, by the end of the summer.

Features & Options

Three Sizes to Choose From

The LEX electric program will feature three uniquely sized linear electric fireplaces for your customers to choose from. The 50" LEX2, the mid-sized 60" LEX3, and the larger 72" LEX4. Whatever size you choose, the LEX offers stunning birch, driftwood, and splitwood log sets along with an ultra-realistic flame presentation.

Multi-Sided Installation Options

All three of the LEX models allow customers to convert from a 3-sided, to a corner, to a flush installation with the included side-plates. Almost any conceivable fireplace design can be achieved, providing a stunning visual for all to enjoy.

Valor Logs + Fire Options

Customers can choose between three designs of Valor logs for their LEX fireplaces. The designs mirror the same aesthetics found on the Valor linear gas series to create synergy throughout the lineup. Choose between Birch (LEXBLK), Driftwood (LEXDWK), or Splitwood (LEXSWK) to provide a realistic and stunning flame picture.

Provide a realistic flame effect with a choice of three flame colors and five flame speeds. Additionally, choose between 13 options or the automatic setting which cycles through the whole range.

Thermocontrol Remote & Engine Controls

The innovative thermostatic remote allows you easily control your fire and access its many features. Take control of the flame effect, timer settings, lighting, mood lights or heater individually or in conjunction with one another. For additional information on the remote control, please click here.

Additionally, customers can control their LEX electric fireplace using the engine controls that are located near the top right-hand corner of the unit, above the glass.

Dimensions & Installation Manual

Review the dimensions of each LEX engine above, or click below to read through the owner and installation manual.

Dealer Pricing, Introductory Offers and Freight

To get you started, dealers will receive a 40% discount from MSRP for any Valor branded electric fireplace purchased. Dealers ordering 4 or more will receive free freight. Get an additional discount of 5% for 4 or more plus free freight.

Piggy back on our freight programs! Dealers may add Valor electric fireplaces to their regular freight program orders. Valor branded electric fireplaces do not count towards engine count.

Additionally, Once a dealer installs a Valor electric fireplace on display on the showroom floor, in a fireplace setting, they can apply for a display credit of 20% of the retail value of the unit displayed.

To have access to our Electric Program offers, a Valor branded showroom model electric fireplace on display in a fireplace setting is required and must also have a valid Miles Industries dealer agreement.

Pricing, Sales, and Marketing Resources

Pricing

To review the LEX price sheet, please log in to the dealer portal. The price list contains information for all three engine sizes, as well as the three available log sets.

Sales & Marketing

• Electric Program (PDF)
• LEX Electric Series Overview
• LEX4 72" electric fireplace
• LEX3 60" electric fireplace
• LEX2 50" electric fireplace
• LEX Electric Series Brochure
• Instruction Manual (LEX2/3/4)
• High-Res Photography
• Videos - LEX logs & lighting options

To learn more, please log in using the button below.